Rebrand announcement
Cash Equivalence is now The Peg.
Dear readers,
Just a quick note to say Cash Equivalence is now The Peg.
If you’re thinking it’s a little soon for a rebrand (given we only started operating formally in September) you’re probably right.
But this was always intended to be a soft launch and we were expecting to adapt and evolve as we found our feet.
I was a big fan of the name Cash Equivalence, but truth be told, it just didn’t work that well as a publication name. We found ourselves defaulting to The Peg.
Our new home is at www.thepeg.co but www.cashequivalence.com will continue to redirect for the time being. From a subscriber perspective there should be no notable change.
Our “pop up” mission remains the same: bringing you all the news you can use about stablecoins, CBDCs and related cash equivalents. Plus, all the financial and macro implications they entail.
Check out our latest interview with Tether’s boss here.
Our X page remains @cashequivalence, but will now be branded The Peg.
As a reminder, The Peg has been spun out of the Blind Spot’s pre-existing premium tier, so if you are a legacy bundled subscriber but would like to unbundle, do let me know.
Similarly, if you don’t like the light on dark aesthetic, we want to hear from you on izabella@the-blindspot.com