The Peg's next phase

Things are about to get wonky.

Here at The Peg, we cover stablecoins, central bank digital currencies, and the broader effort to create credible, trustworthy cash equivalents. But our focus is really wider than the name suggests. We look at the plumbing that makes those instruments work — collateral, repo, intraday liquidity, tokenized deposits, and funding markets — because stablecoins and tokenized assets are part of a much larger shift in global finance.

What we’re really tracking, therefore, is the emergence of what you might call Eurodollars 2.0 within the context of a real-time financial system: a new, globally interconnected monetary architecture that is taking shape across public and private balance sheets. That transformation isn’t just technical — it’s geopolitical. It’s about how the rules of future finance are written, who sets them, and what the new rules-based financial order might look like. Also, who gets to dominate it?

Our aim is to make The Peg the go-to resource for understanding this system as it evolves, providing neutral, observational coverage focused on aggregation, analysis, industry news, events, and interviews.

To date, we have operated as a minimum viable product to demonstrate commitment. We are now preparing to take the next step.

Beginning today, we are publishing the first in a series of interviews, opeds and reports that will run through the end of March, demonstrating the potential of what The Peg can become. Think of the coming weeks as a proof of concept — both editorially and commercially — as we prepare to introduce a new pricing model that will allow us to invest in the business and scale operations.

During this period, the service may remain rough around the edges. Until investment is secured, we will have to operate with a skeleton team. Our intention is to publish selected content both inside and outside the current paywall to showcase the model as widely as possible.

From April onward, our pricing will be revised to reflect a shift toward an institutional audience — industry professionals, academics, fintech specialists, and regulatory bodies. This will mean a higher price point, aimed at serving a smaller but more specialized readership. We are still assessing where the right price level lies, but one thing is clear: a quality-led specialist publication cannot be sustained on a £10-per-month subscription.

At the same time, we believe there is no value in launching a product that cannot survive the long term. That costs everyone time and money.

Throughout April, we will assess the model's viability. If it fails to generate sufficient revenue to sustain itself, we will wind down the service and transfer existing annual subscribers at the current MVP rate to our sister publication, The Blind Spot, where coverage of stablecoin developments will continue, albeit on a reduced scale.

If we meet the viability threshold, The Peg will move quickly to professionalize itself over the following six months. The Blind Spot will eventually become a free, complementary service. Existing annual or lifetime subscribers to The Blind Spot will be upgraded to The Peg’s institutional subscription for a fixed period, provided they subscribed before April 1 — a small but intentional advantage for our earliest supporters.

For more information or to express interest in contributing to The Peg contact: izabella@the-blindspot.com